Caregiven: Created by caregivers for caregivers
Born out of frustration and a lack of readily available resources, the Caregiven app was developed by former caregivers to provide quick and easy access to the knowledge, tools and guidance needed to navigate the important journey of caring for an aging or ailing adult.
BUILDING THE FOUNDATIONS
Caring for another adult can be more difficult and time-consuming than most people realize. There is no one road map developed for care and many caregivers feel lost and alone, leading them to additional stress, depression, and in some cases, loss of employment. Caregiven meets the user “where they are” in their emotional journey and empowers them to create their own path through proactive choices, based on proven resources.
Our approach is guided by these principles:
- Touching lives: Making a positive difference by delivering the knowledge, tools and support for a better, more balanced caregiving experience.
- Being realistic and heartfelt: Addressing the complicated tasks at hand, while also focusing on the caregiver’s emotional needs and wellbeing.
- Empowering and enabling choice: Helping those we serve to fully understand their situation and the options available to them to create their own unique caregiving journey.
- Strengthening the bonds of care: Facilitating the structure and technology for assisting the user with the communication, organization and delegation of updates and tasks among family and friends.
ABOUT THE FOUNDER
A daughter’s love…
Candice Smith never imagined herself as a caregiver. She was a wife, mother and had a successful career in the education industry when it became clear her father needed care as he approached the end of his life. Candice never hesitated and jumped right in to help her dad in any way she could.
Like most in her situation, Candice had no caregiving experience and was quickly overwhelmed by all the research and planning necessary to give her father the effective care he needed. It was obviously a very time-consuming venture and Candice found herself frustrated and angry with the process, all while desperately trying to deal with the realization that her dad’s life was coming to an end. Her experience was mentally and physically exhausting, and as the demands for her time intensified, Candice was forced to make the difficult decision to leave her job.
That frustrating experience motivated Candice to create an empathetic resource tool and support system for others that did not exist during her time as a caregiver. Something that was easily accessible and not only provided the necessary knowledge and tools caregivers need, but also focused on the caregiver’s emotional wellbeing. Thus, Caregiven was born.
CAREGIVEN'S HISTORY
Pioneering Care Tech
Care Tech is a business industry term coined by AARP to describe the digital innovations created to support unpaid or informal caregivers. The companies innovating in this sector range from medication management to digital companions designed to combat the social isolation of seniors. In 2019, the year Caregiven was founded, Care Tech was an emerging industry – the Covid-19 Pandemic changed that.
Through the work of its founding team that included Candice Smith, her co-founder & CTO, Rebecca Campbell, and several other former caregivers, Caregiven released its first version in April 2021 as the pandemic dominated the news, work-at-home was the norm, and in too many cases families remained isolated from those who needed their care.
In 2022 Caregiven was acquired by a leading employee benefits carrier who sees caregiver emotional health as pivotal to whole person wellbeing as dental, vision, and legal benefits.

A VERATRUS INVESTMENTS COMPANY
Wholly-owned by a leading employee benefits carrier
Caregiven is owned by Veratrus Investments, a subsidiary of Delta Dental of Iowa. With more than 1.5 million members in Iowa, Delta Dental provides dental and vision plans for individuals, employers and government programs. As a not-for-profit organization, Delta Dental dedicates resources and funds to improve the health of underserved Iowans, provide access to health programs and support Iowa communities. Click here to learn more about Delta Dental of Iowa.